Digital marketing definition
What is digital marketing? Digital marketing is a comprehensive term that encapsulates all marketing methods and channels you can use to endorse
services or products on the Internet but also on electronic devices such as mobile
phones, TVs, and electronic billboards.
The major difference between traditional marketing and digital
marketing is that digital marketing campaigns are implemented exclusively
through digital channels and this gives marketers additional control, data and tools
to analyze the effectiveness of a campaign.
Digital Marketing Examples
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Search Engine Optimization (SEO)
This is the practice of optimizing your website to rank
higher in search engine results pages, thus increasing the amount of organic traffic
your website receives. The channels that benefit from SEO include blogs, websites
and infographics.
There are numerous ways to approach SEO in order to create
qualified traffic to your website. These include:
On page SEO: This
type of SEO majorly focuses on all of the content that exists on the page when looking at a website.
By researching keywords for their search volume and intent, you can answer
questions for readers and rank higher on the search engine results pages those
questions produce.
Off-page SEO:
This type of SEO majorly focuses on all of the action that takes place off the page when looking to optimize
your site. "Which activity not on my own site could affect my
ranking?" You might ask. And the answer is inbound links, also known as backlinks.
The numbers of websites that link to you, and the comparative
"authority" of those publishers, affect how highly you rank for the
keywords you want to. By networking with other websites, writing guest posts
on these websites and linking back to your website, and generating outer
attention, you can get the backlinks you need to move your site up on all the
right Search engine result page.
Technical SEO:
This type of SEO majorly focuses on the backend of your website, and how your
pages are coded. Structured data, Image compression, and CSS file optimization
are all forms of technical SEO that can high your website's loading speed -- an
important ranking factor in the eyes of search engines like Google.
Finding an SEO consultant might require quite of insider knowledge of the field, just so that you are able to control whether a prospective candidate the right fit for you and your business.
Content Marketing
This term indicates creating and promoting content
assets are to the aim of generating brand awareness, lead generation, traffic growth,
and customers. List of the way that can play a part in your content marketing
strategy include:
Blog posts:
Writing and publishing articles on a company blog helps you demonstrate you
industry expertise and generates organic search traffic for your business. This
ultimately gives you more opportunities to convert website visitors into leads
for your sales team.
Whitepapers and EBooks:
whitepapers, EBooks, and similar lengthy content helps further train website
visitors. It also lets you exchange content for a reader's contact info,
generating leads for your agency/company and taking people through the buyer's
journey.
Infographics: Every
so often, readers want you to show, not say. Infographics are forms of visual
content that help site’s visitors visualize a concept you want to assist them to learn.
Want to learn and apply content marketing to your business?
Check out Why is Content so Important in Social Media Marketing page
